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help: Examples of incalculable power of entrepreneurs social.

me share with you a very interesting article on Social Entrepreneurship, released a few days ago in Money Magazine.

http://www.dinero.com/wf_ImprimirArticulo.aspx?IdRef=59291&IdTab=1

Muhammad Yunus, Nobel Peace Prize 2006, smith Grameen Bank, a world pioneer of microcredit, who with his work has given a new opportunity for more than seven million people in Bangladesh, 97% women, often described himself as follows: "70% insane." At the Nobel ceremony, Yunus explained that the disadvantaged are like a bonsai, "there is nothing wrong with these seeds. Just society never has given fertile ground to grow. Once they can unleash their energy and creativity, poverty will disappear rapidly. " Some people in this world, disgruntled by what they see daily, so obsessed to nurture those seeds that reach the madness. Live insane for help. The doctor decided to leave Vera Cordeiro their work in a hospital in Rio de Janeiro to help poor children who were discharged without the minimum resources to heal at home. Renascer your project started from his own pocket and even came to rob his own family to give to others. The day he took a Rolex that her husband left her. But the effort was worth it, her husband returned and today Renascer is so successful that it spread throughout Brazil.

In 1982, Christopher Columbus English psychiatrist approached a bank for a loan in Catalonia. With the philosophy that the mentally ill should dignify them with work, wanted to create a dairy company hiring only "insane." Although it might seem strange for a Columbus banker asked him a loan for such purposes, business today, The Fageda, has revenues of U.S. $ 10 million and is the third in the region after Danone and Nestlé. Actually, there is a magical spark in some hearts. When immense desire to help and entrepreneurship come together, unpredictable things can happen. These examples are part of the recent book on social enterprise The power of unreasonable people: how social entrepreneurs create Markets That Change the World, authors John Elkington, co-founder of SustainAbility, and Pamela Hartigan, former director of the Schwab Foundation. Professor Klaus Schwab precisely, who created the World Economic Forum says in the foreword of the book that, through this, every time we see more people calling themselves irrational. Who are these beings insane? According to the authors, our best chance to change the world. Wicked


entrepreneurship
The authors John Elkington and Pamela Hartigan feel urge to define, understand and help this new generation of social entrepreneurs. At the beginning of his book uses the history of Colombia Orlando Rincón (Winner of Social Entrepreneur of the Year in Colombia, organized by the Schwab Foundation and Money Magazine in 2005) to describe these crazy irrational. Say that Orlando, being one of ten children, grew up in poverty in Cali. With great political career, Rincón managed to win a scholarship to study at the University of Medellin. Upon graduation in 1984 he founded with fellow Open Systems, in a few years billed more than $ 14 million and had more than ten million customers in Latin America. But being a millionaire was not the happiness of corner and after passing through India and Ireland, came to Colombia to establish ParqueSoft, known in the country by using technology to help young people most in need of Valle del Cauca.

Elkington and Hartigan to a feature of these social visionaries is that they stop at the magnitude of their dreams, so these are end poverty, save the planet or preserve life. The Kenyan Laureate Wangari Maathai (Nobel Peace Prize 2004) started his dream of planting 15 million trees in 1976. Perhaps never thought possible, but now that his project The Green Belt Movement to plant achieved 30 million, Maathai is on a billion. A less ambitious project would not have in your hands Nicholas Negroponte, founder and director of the MIT Media Lab, to deliver a computer to every poor child on the planet. With close links in Colombia One Laptop per Child has the goal of reducing the cost of a special notebook for children to $ 100. Negroponte currently able to produce it for $ 150, but when it is sold massively reach its goal safely.

Undoubtedly the most interesting argument of the book The power of unreasonable people is that, besides their social and environmental, social entrepreneurs are opening a window into the future. To be almost insane to help, Elkington and Hartigan show how these visionaries are willing to take risks incalculable face walls and test highly innovative business models. This is good news because, according to the authors, Latin America is the second part of the world in social entrepreneurship, behind Asia and above the U.S., Africa and Europe in order.

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often underestimate the potential of what starts small. It is possible that social entrepreneurs are not the answer to all our problems, but surely know better than anyone the road. Some results of their work is overwhelming. The famous ophthalmologist Govindappa Venkataswamy, India, has achieved this by Aravind Eye Care System project, charging more expensive to support the rich and the poor. 60% of all blindness could be cured, and Venkataswamy has achieved a population, 70% rural, continue to see its landscape. Hector Gonzalez Mexican businessman wanted to take the success of your business to reach further Squares away. He had the idea of \u200b\u200bstarting a food bank that eventually grew and became a mega-project self-sustaining which currently feeds 100,000 people a day.

probably as you read these lines in the heart feels that this is their destiny to become an irrational being. A dedicated full-time crazy to plant seeds. Elkington and Hartigan tell us about the various ways to achieve this purpose. From the companies 100% non-profit, to those that identify hybrid social business, or even on the entrepreneurs whose goal is not to be richer, but more and more help. The key is not left alone. The field of entrepreneurship is already too unpredictable and unstable. Academia, media, government, employers, families and friends, we can not let them drown in their dreams. They know the road.

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ETHICS OF INFORMATION AND COMMUNICATION

Dr. Rincón Quintero Yanyna

Never before as now the media are immersed in the dilemma of what to say, how to say, when to say and where to speak. The new information technologies, communication, immediacy of the story, a globalized world society informed and aware of what is happening, and not just in their environment, even in your state or region or the world, have become to media agents, actors and protagonists of world attention.

The MCS has become mandatory and agents concerning broadcasters to understand today's society which rightly have called it: the Information Society. That fact that we are experiencing is that the conviction is born in them, to interpret and get with the times. Hence the importance of MCS to define and implement codes of ethics that go hand in hand with the world.

is true that the vast majority of MCS have codes that regulate, so to speak, the ethical behavior of their workers, journalists, managers and administrative staff. It is also true that the vast majority of these codes consist of a long list of what should and should not do that eventually just read and other few more followed.

convinced of this need the MCS are doing reengineering process includes not only the aspect of visual presentation of the media and graphic design, in the case of forms, the process involves a change of vision as the major role in society.

Many media have internalized their role has become mere information and opinion, to become huge windows through which the world looks to the reality, attributing the role, in many cases, of opinion makers and what is more important in the collective behavior guidelines. Supreme

responsibility latter guide behavior of both, is there a code of ethics is an important means to learn to assume this responsibility. The media is obliged to know which are the communication barriers that impede and distort their role, and more compelling is to overcome and presented as a means plural, where everyone can come and to which everyone can classify as credible without any interference, nor political, economic, racial or religious.

Based on this, I would respectfully refresh my colleagues Social Communicators, print journalists, broadcast journalists, columnists, public relations, publications, Publirelacionistas and corporate communications, the need for a performance with adherence to ethical codes of conduct, stressing the need to strengthen the identity of Social Communicator and raise the professional academic, the tone of debate, the discourse that transcends a mere craft, by virtue of our transit through the university classroom, to not fall into provocations that disrespect the dignity and citizen journalism, because " the mistakes of others can never justify our mistakes. "

On The Government is to exercise the highest PR Edward Bernays bequeathed us, the theoretical father of this discipline: • Act as

Glass House, and Open Book: This refers to the need for transparency in reporting and performance of authorities and government institutions, which are not a privileged body exempted from regulatory compliance, and instead should promote ethical standards of social communication by example.

• Tell the truth, the best way and the best: Sometimes even when we handle the truth or part of it, you lose the perspective of how and when to report, the use of force and abuse of power and authority is not a good mechanism to enforce standards and truths also use a language that moves away from the colloquial to settle at the lewd and obscene, disrespect in much the majesty of the positions of various officials and hence the collective.

• Doing things right and make them known: To know good is important, especially when all you do is in that direction, because as the proverb states "who has never thatched roof on the candela ". All ethical actions is easy to project positive, but many actors whose actions are outside the framework of ethics and legality feel almost offensive when publish the reflections of these.

In that sense, transparency has become an essential value in response to social responsibility which holds the current social media, media companies, media professionals and the general public to ensure open communication gray areas, defects and anomalies ethical, to which requires a framework of freedom of press, freedom of belief and religion, pluralism of information, right to information and communication and information platform that serves to support the socially responsible action Social Communicators exercise is as print journalists, Journalists Broadcasting, Communications, Corporate Advertising, Public Relations and Publirelacionistas.

All this allows us to infer that given the diversity of actors or agents involved in the communication process and information dissemination in a country go into shock diversity of values, beliefs and standards that require the establishment of agreements allowing ideology to approve Since the establishment of rules or code of ethics to ensure the motivation, information, communication, dissemination and persuasion, enhancing the levels of freedom, credibility, confidence and support guarantees of corporate governance, democracy, respect, tolerance, biodiversity, sustainability, development and prosperity of the nation.

Dr. Rincón Quintero
Yanyna Doctor of Science in Management (URBE, 2006). Master of Business Administration Scientiarum Tourist (LIGHT, 2000). Degree in Social Communication, Major in Advertising and Public Relations (Light, 1993). Teacher - Researcher of the University of Zulia. PPI Inquiry Level Candidate No. 6857. CNP member - Zulia No. 7798. Member of College Relations Venezuela N º 0442. Member of ASOVAC - Zulia. INVECOM member. Founder of Project Open Public Relations Chair. CNP-member Steering Zulia period 2008-2010.
e-mail: yanynrincon@gmail.com


Maracaibo, May 23

de2009