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help: Examples of incalculable power of entrepreneurs social.

me share with you a very interesting article on Social Entrepreneurship, released a few days ago in Money Magazine.

http://www.dinero.com/wf_ImprimirArticulo.aspx?IdRef=59291&IdTab=1

Muhammad Yunus, Nobel Peace Prize 2006, smith Grameen Bank, a world pioneer of microcredit, who with his work has given a new opportunity for more than seven million people in Bangladesh, 97% women, often described himself as follows: "70% insane." At the Nobel ceremony, Yunus explained that the disadvantaged are like a bonsai, "there is nothing wrong with these seeds. Just society never has given fertile ground to grow. Once they can unleash their energy and creativity, poverty will disappear rapidly. " Some people in this world, disgruntled by what they see daily, so obsessed to nurture those seeds that reach the madness. Live insane for help. The doctor decided to leave Vera Cordeiro their work in a hospital in Rio de Janeiro to help poor children who were discharged without the minimum resources to heal at home. Renascer your project started from his own pocket and even came to rob his own family to give to others. The day he took a Rolex that her husband left her. But the effort was worth it, her husband returned and today Renascer is so successful that it spread throughout Brazil.

In 1982, Christopher Columbus English psychiatrist approached a bank for a loan in Catalonia. With the philosophy that the mentally ill should dignify them with work, wanted to create a dairy company hiring only "insane." Although it might seem strange for a Columbus banker asked him a loan for such purposes, business today, The Fageda, has revenues of U.S. $ 10 million and is the third in the region after Danone and Nestlé. Actually, there is a magical spark in some hearts. When immense desire to help and entrepreneurship come together, unpredictable things can happen. These examples are part of the recent book on social enterprise The power of unreasonable people: how social entrepreneurs create Markets That Change the World, authors John Elkington, co-founder of SustainAbility, and Pamela Hartigan, former director of the Schwab Foundation. Professor Klaus Schwab precisely, who created the World Economic Forum says in the foreword of the book that, through this, every time we see more people calling themselves irrational. Who are these beings insane? According to the authors, our best chance to change the world. Wicked


entrepreneurship
The authors John Elkington and Pamela Hartigan feel urge to define, understand and help this new generation of social entrepreneurs. At the beginning of his book uses the history of Colombia Orlando Rincón (Winner of Social Entrepreneur of the Year in Colombia, organized by the Schwab Foundation and Money Magazine in 2005) to describe these crazy irrational. Say that Orlando, being one of ten children, grew up in poverty in Cali. With great political career, Rincón managed to win a scholarship to study at the University of Medellin. Upon graduation in 1984 he founded with fellow Open Systems, in a few years billed more than $ 14 million and had more than ten million customers in Latin America. But being a millionaire was not the happiness of corner and after passing through India and Ireland, came to Colombia to establish ParqueSoft, known in the country by using technology to help young people most in need of Valle del Cauca.

Elkington and Hartigan to a feature of these social visionaries is that they stop at the magnitude of their dreams, so these are end poverty, save the planet or preserve life. The Kenyan Laureate Wangari Maathai (Nobel Peace Prize 2004) started his dream of planting 15 million trees in 1976. Perhaps never thought possible, but now that his project The Green Belt Movement to plant achieved 30 million, Maathai is on a billion. A less ambitious project would not have in your hands Nicholas Negroponte, founder and director of the MIT Media Lab, to deliver a computer to every poor child on the planet. With close links in Colombia One Laptop per Child has the goal of reducing the cost of a special notebook for children to $ 100. Negroponte currently able to produce it for $ 150, but when it is sold massively reach its goal safely.

Undoubtedly the most interesting argument of the book The power of unreasonable people is that, besides their social and environmental, social entrepreneurs are opening a window into the future. To be almost insane to help, Elkington and Hartigan show how these visionaries are willing to take risks incalculable face walls and test highly innovative business models. This is good news because, according to the authors, Latin America is the second part of the world in social entrepreneurship, behind Asia and above the U.S., Africa and Europe in order.

everyone to support

often underestimate the potential of what starts small. It is possible that social entrepreneurs are not the answer to all our problems, but surely know better than anyone the road. Some results of their work is overwhelming. The famous ophthalmologist Govindappa Venkataswamy, India, has achieved this by Aravind Eye Care System project, charging more expensive to support the rich and the poor. 60% of all blindness could be cured, and Venkataswamy has achieved a population, 70% rural, continue to see its landscape. Hector Gonzalez Mexican businessman wanted to take the success of your business to reach further Squares away. He had the idea of \u200b\u200bstarting a food bank that eventually grew and became a mega-project self-sustaining which currently feeds 100,000 people a day.

probably as you read these lines in the heart feels that this is their destiny to become an irrational being. A dedicated full-time crazy to plant seeds. Elkington and Hartigan tell us about the various ways to achieve this purpose. From the companies 100% non-profit, to those that identify hybrid social business, or even on the entrepreneurs whose goal is not to be richer, but more and more help. The key is not left alone. The field of entrepreneurship is already too unpredictable and unstable. Academia, media, government, employers, families and friends, we can not let them drown in their dreams. They know the road.

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ETHICS OF INFORMATION AND COMMUNICATION

Dr. Rincón Quintero Yanyna

Never before as now the media are immersed in the dilemma of what to say, how to say, when to say and where to speak. The new information technologies, communication, immediacy of the story, a globalized world society informed and aware of what is happening, and not just in their environment, even in your state or region or the world, have become to media agents, actors and protagonists of world attention.

The MCS has become mandatory and agents concerning broadcasters to understand today's society which rightly have called it: the Information Society. That fact that we are experiencing is that the conviction is born in them, to interpret and get with the times. Hence the importance of MCS to define and implement codes of ethics that go hand in hand with the world.

is true that the vast majority of MCS have codes that regulate, so to speak, the ethical behavior of their workers, journalists, managers and administrative staff. It is also true that the vast majority of these codes consist of a long list of what should and should not do that eventually just read and other few more followed.

convinced of this need the MCS are doing reengineering process includes not only the aspect of visual presentation of the media and graphic design, in the case of forms, the process involves a change of vision as the major role in society.

Many media have internalized their role has become mere information and opinion, to become huge windows through which the world looks to the reality, attributing the role, in many cases, of opinion makers and what is more important in the collective behavior guidelines. Supreme

responsibility latter guide behavior of both, is there a code of ethics is an important means to learn to assume this responsibility. The media is obliged to know which are the communication barriers that impede and distort their role, and more compelling is to overcome and presented as a means plural, where everyone can come and to which everyone can classify as credible without any interference, nor political, economic, racial or religious.

Based on this, I would respectfully refresh my colleagues Social Communicators, print journalists, broadcast journalists, columnists, public relations, publications, Publirelacionistas and corporate communications, the need for a performance with adherence to ethical codes of conduct, stressing the need to strengthen the identity of Social Communicator and raise the professional academic, the tone of debate, the discourse that transcends a mere craft, by virtue of our transit through the university classroom, to not fall into provocations that disrespect the dignity and citizen journalism, because " the mistakes of others can never justify our mistakes. "

On The Government is to exercise the highest PR Edward Bernays bequeathed us, the theoretical father of this discipline: • Act as

Glass House, and Open Book: This refers to the need for transparency in reporting and performance of authorities and government institutions, which are not a privileged body exempted from regulatory compliance, and instead should promote ethical standards of social communication by example.

• Tell the truth, the best way and the best: Sometimes even when we handle the truth or part of it, you lose the perspective of how and when to report, the use of force and abuse of power and authority is not a good mechanism to enforce standards and truths also use a language that moves away from the colloquial to settle at the lewd and obscene, disrespect in much the majesty of the positions of various officials and hence the collective.

• Doing things right and make them known: To know good is important, especially when all you do is in that direction, because as the proverb states "who has never thatched roof on the candela ". All ethical actions is easy to project positive, but many actors whose actions are outside the framework of ethics and legality feel almost offensive when publish the reflections of these.

In that sense, transparency has become an essential value in response to social responsibility which holds the current social media, media companies, media professionals and the general public to ensure open communication gray areas, defects and anomalies ethical, to which requires a framework of freedom of press, freedom of belief and religion, pluralism of information, right to information and communication and information platform that serves to support the socially responsible action Social Communicators exercise is as print journalists, Journalists Broadcasting, Communications, Corporate Advertising, Public Relations and Publirelacionistas.

All this allows us to infer that given the diversity of actors or agents involved in the communication process and information dissemination in a country go into shock diversity of values, beliefs and standards that require the establishment of agreements allowing ideology to approve Since the establishment of rules or code of ethics to ensure the motivation, information, communication, dissemination and persuasion, enhancing the levels of freedom, credibility, confidence and support guarantees of corporate governance, democracy, respect, tolerance, biodiversity, sustainability, development and prosperity of the nation.

Dr. Rincón Quintero
Yanyna Doctor of Science in Management (URBE, 2006). Master of Business Administration Scientiarum Tourist (LIGHT, 2000). Degree in Social Communication, Major in Advertising and Public Relations (Light, 1993). Teacher - Researcher of the University of Zulia. PPI Inquiry Level Candidate No. 6857. CNP member - Zulia No. 7798. Member of College Relations Venezuela N º 0442. Member of ASOVAC - Zulia. INVECOM member. Founder of Project Open Public Relations Chair. CNP-member Steering Zulia period 2008-2010.
e-mail: yanynrincon@gmail.com


Maracaibo, May 23

de2009

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Because you asked: the Decalogue to save

Cirze Tinajero

the global economy is currently going through a difficult period of instability, which affects us all so much families to think seriously before making a purchase whether to implement, with the aim that, at the end of the month, the accounts add up.

There are many ways to cope with the crisis. Then, because you asked us a few tips to reduce costs and tips to maintain employment. DECALOGUE

SAVING We

starting to do a thorough analysis of our costs, and separate them into three groups: 1) essential, 2) necessary but neglected, 3) superfluous. In this way we eliminate the group three possible delay in the two, and manage a group.

One of the best ways to reduce costs is to create budgets for all household expenses, whether in food, entertainment, transportation, etc. Making a budget can be aware of where the money is spent, and eliminate unnecessary whims. Delete

debts. If you have loans, begin by liquidated. At present it is advisable to keep credit cards, they should be used only for emergencies, not luxuries. The situation is difficult and our money should not be of direct interest to pay.

At the time of going to the supermarket, it is recommended before making a shopping list of what is truly needed, and adhere strictly to buy whatever it is, and do not buy on impulse or something that we want. It is also advisable not to go with children, and check up and down the shelves, usually the most expensive things are clear and the cheaper your secret.

If you need the phone and address of any trade, try not to call the [UTF-8?]  € œnà º grouper [UTF-8?] Information nâ €. Use the yellow pages or on the web page.

Avoid eating out every day. If you can bring food from home, the better.

When using the washing machine, choose programs with cold water and use it with the total load.

To reduce expenditure on electricity is advisable to replace the bulbs for energy saving light bulbs. Although more expensive than normal, eventually it is more convenient. So as not to leave appliances on stand by, and take care not to leave the lights on. Today

can get magazines, music, movies and books online for free in a lawful manner, so there is no reason to spend in our entertainment.

have to stay healthy. Diseases cost money, both to pay the consultation and medicines, so it is advisable to lose weight, exercise, turn down the cigarette and alcohol consumption. This, in addition to preventing hospital costs, eliminate the cost of cigarettes, drinks, etc.
For these tips to be successful it is advisable to discuss it with the whole family, so that your partner and your children to understand. It is undeniable that the crisis is affecting us, but how are you able practice save money and better spending slump.

DECALOGUE to maintain employment

continually strives to improve your professional training to keep you updated on your work area.

Introduce your new project managers to streamline your work.

Be punctual, do your work without distractions. Do not focus on personal matters during work.

Keep a positive attitude.

is desirable that there is warmth in your work, because otherwise the work environment becomes a torment and productivity decreases.

Discover your strengths. Please be aware that you possess certain skills that are likely to not only help you in the present exercise of your activity, but may even differentiate into another job that you may choose.

Know your boss and the company, and always stay aligned with your goals. Hence the importance of the employee read and understand the mission and vision of the company, to be an active part of the success of it. Become

visible. At the time of a cut companies always retain key talent, both because of the difficulty of replacing it, for the cost of retraining a new member, so get to work and walks your creativity.

As an employee it is important that you evaluate your performance and think how much you bring to the company. If your contribution is limited to follow instructions, you should try to be more productive.

Try to have a happy private life. Personal problems affect your professional performance.
Remember that this crisis will not last forever. We must have a positive attitude and be aware of the situation to live with her in a less complicated.

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A XXI century challenge is to face discrimination in job offers

Guillen Patricia Nolasco

The traditional employment discrimination based on sex, origin, religion, unequal pay and no equity in access to work, have had some progress, but discrimination continues and emphasizes on the most vulnerable groups such as: people with disabilities, unemployed women, adults older youth, teens, children, homosexuals, AIDS patients and immigrants.

The right to work is a fundamental right to ensure a decent life, is also recognized in the International Covenant on Economic, Social and Cultural conventions of the International Labour Organization (ILO), the State Constitution and in the Labour Law of 8 December 1942 and its Regulatory Decree of 23 August 1943 not only recognize it as a right but a duty.

This right is exercised and claimed by two-way because it recognizes individual and collective rights. Among the individual may include the right to work on a fair, equitable and satisfactory conditions, to have a weekly rest, job stability, a working day of 8 hours, hygiene safety and equality of opportunity and treatment

Among the groups include the right to form unions and be part of them, to their free functioning and determination, the right to strike, trade union and social security.

However, all these have only been recognized in its true dimension because they are affected by discrimination, inequality and the failure of government authorities, as shown by the following facts:

1. Offers of jobs, and discriminates against applicants for reasons unrelated to their professional or technical

Reviewing the papers can be seen that there are calls for more supply jobs for men in managerial jobs.

Another series of warnings exclude people over 35 years.

For some jobs among the conditions called for good looks, and send a recent photograph. There is also

notices and exclude candidates by where they live or do not speak a native language.

Below are some examples of advertisements in Newspaper:

• Company requires an industrial engineer who has at least 3 years experience, personal guarantees, no more than 30 years and good presence.

• nursery is needed, send resume with photo and wage claim mágicos@yahoo.com crayons.

• Miss You need good looking, single to store, phone 2204086.

• Requirement receptionist secretary is entitled in executive secretarial or related experience Minimum 2 years good looks and ease of speech, packet handling, aged between 25 and 35 .... Those interested send your resume vital documents, including wage claims recent photograph to PO Box No. 8589 until Thursday 24 of this month.

• Christian Organization requires a facilitator, you have the following requirements, civil engineer 2 years experience and committed Christian. Send resume and membership certificate to Box 5897 La Paz.

is

• Miss looking for 16 to 25 years for an internship in downtown office. 76567561 Cel.

In another series of television ads and newspaper people are called to join sold by catalog companies, cosmetics, jewelry, lingerie, designer clothes, high nutrition products, sale of courses that meet certain requirements such as good presence, but do not provide any social benefit.

All these requirements are an infringement of the dignity of persons seeking access to a source of labor.

2. Lack of law enforcement

The country has recognized the Declaration of Human Rights and conventions that favor labor standards, has included in the State Constitution and some laws, but there is a lack of implementation of all these rules and a lack of integration of the following frameworks:

International level

• The Universal Declaration of Human Rights 1948, Article 20, 22, 23 and 24

• The American Convention on Human Rights 1969, Article 6 No. 2, 15, 16;

• The International Covenant on Economic, Social and Cultural Rights of 1966,

• Art. 6, 7, 8 and 9.

• The Convention on Rights of the Child 1989

• The Convention on the Elimination of All Forms of Discrimination against Women with Article 11 and 14

• The Convention on the Elimination of All Forms of Racial

• Art . 2 (2) and 5 (e) (i) and (ii)

• Additional Protocol to the American Convention on Human Rights in the Area of \u200b\u200bEconomic, Social and Cultural Rights 1988, Article 6,

• 7, 8 and 9.

Nationally

• The Constitution of the State of 13 April 2004, Art

• The State Constitution approved by referendum in January 2008. Articles 45, 46, 47, 48, 49, 50, 51, 52, 53, 54 and 55.

• General Labour Law

• Supreme Decree 21060, 1985,

• Social Security Code, 1956.

• The Law of Citizen Security System 2494 No

The

• . Pension Law

• Law No 3505 of October 23, 2006.

2. The minimum wage, in addition to being the lowest in relation to from other countries, is insufficient to cover basic needs.

The March 5, 2008, through Supreme Decree 29,473, increased the minimum wage to Bs577.50. Likewise, increased private sector wage was based on 10% to the country's workers agreed between labor and management sectors. (1)

3. Not all workers and social workers are uninsured.

Only 22% of the working population is affiliated to the AFP and half of these women contributes regularly. (2)

4. Lack of jobs for lack of public policies

Research by the Center for the Study of Labor and Agrarian Development CEDLA held in La Paz, El Alto, Cochabamba, Santa Cruz and Potosi shows that open unemployment is feminized in all the cities studied because 6 of 10 job seekers can not find it are women.

The highest rates of unemployment are among those who have completed higher education and graduate-degree-(12.1%) and the secondary (10.5%), both among men as among women.

In major cities 6 out of 10 workers are underemployed due to insufficient income to cover the cost of a basic food law, which reaches 1,288 Bs. (3)

The Federation of Mining Cooperatives of Potosi (FEDECOMIN) reduced the number of partners from 20,000 to about 15,000.

In the Federation of Mining Cooperatives of Oruro is the number of cooperatives decreased from 10,000 to 7,800. In addition to the closure of four unions in Oruro and three in La Paz, stopped in the street 800. The association of Potosí mills reported the closure of 11 refineries accounting for about 729 layoffs. (4)

The government said 57,291 jobs created, which were temporary, 'emergency'. These people played the National Fund for Social and Productive Investment, Regional Development Fund and Employment Labor Intensive (Eimo), with reconstruction projects in areas affected by El Niño. (5)

programs and projects to generate employment by the government is characterized as temporary, no benefits and no action for women, therefore did not create a body that enables the creation of permanent jobs.

5. The right to unionize, is one of the highest degree of rights violation and lack public in Bolivia, where one of the 'Business strategies' translated into practice against it "is to deter the formation of unions or pressure workers not to join, under notice of dismissal, non-recruitment and inability to rise in the charges." Exemplified by situations in oil, banking, electricity distribution, and state institutions. (6)

6. Costs of membership of professional bodies are too high, which prevents a large part of the professional register and to fully exercise their profession

7. There is no rule governing employment agencies, which results in that can serve the same people captantes entities for labor exploitation or trafficking of people.

8. There is no law regulating the work done for internship

9. There are no technical standards for the control of occupational and industrial safety.

STOCK TACKLE DISCRIMINATION

The State Constitution approved by referendum on January 10, 2009 in Section III on the right to work and employment in Article 46. Paragraph I. says "everyone has the right: 1. When decent work with industrial safety, hygiene and health occupational, without discrimination, and wage or salary fair, equitable and satisfactory, which will provide for himself and his family a decent living. 2. At a stable labor supply, and favorable conditions. Paragraph II. The State shall protect the exercise of work in all its forms. The

and governors, trade unions, public and private institutions in addition to any and all citizens must join together to contribute to the development of a new Labour Law and its respective decree which includes the following :

• should require only requirements related to the skill or knowledge to perform a specific function.

The

• and employers should not be incorporated into job requirements violate equal opportunity or treatment.

• not include age limits, and if possible avoid the use of references such as "young and dynamic" or "mature", "unmarried" indirectly suggesting that the call is addressed to a certain group .

• not include references that make reference to the physical aspect that must be contained and applicants, such as "good appearance", "very good presence."

• Prevent invited to send a recent photograph.

• not include references to religion as such, being a Christian or a certificate of membership.

• In the application forms of employment, including questions relating to nationality, age, sex, marital status, family status, disease, religion or domicile.

• The Ministry of Labour, promoting access to work areas for people who were arrested for committing a crime and who have completed their sentences.

addition

• define the category of work because as Mario de la Cueva in the current Labour Act and its regulations do not define the work category, which would provide all human activity, intellectual or material, made independently of the technical readiness of the individual carrier of the workforce "(7)

References 1 .. Report to the Minister of Labour, Walter Delgadillo Third, as requested by our institution.

2. Report on the Status of Right to Work in Bolivia conducted by the Center for the Study of Labor and Agrarian Development (CEDLA)

3. www.cedla.org - La Paz, 4

December 2008 4. Reason, yearbook published December 12, 2008.

5 Report on the Status of Right to Work in Bolivia by the Center for the Study of Labor and Agrarian Development (CEDLA)

6. Report on the Status of Right to Work in Bolivia by the Center for the Study of Labor and Agrarian Development (CEDLA)

7. Review of Mario de la Cueva, the labor law text Dr. Isaac Sandoval Rodríguez.